Eastbourne Care Home chooses EDAA as their Charity of The Year

Residents and Staff at Beechwood Grove Care Home recently chose the Eastbourne Dementia Action Alliance (EDAA) to be its Charity of the Year. There will be a number of internal and external fundraising activities hosted by the Care Home and run alongside EDAA volunteers over the coming year.

Dean Haffenden, the manager at Beechwood Grove, said “We feel honoured to be representing a local charity very close to our hearts this year, we look forward to working with Eastbourne Dementia Action Alliance and raising as much money as we can for the charity

EDAA Trustee Jenny Eldridge said: “I really appreciate Beechwood Grove choosing us as their Charity of the Year. Every penny raised will be spent to make things just that little bit easier for those living with dementia locally and in the surrounding area.

Learning about dementia and what services are actually available locally can be stressful and very difficult for those affected, and their families. The EDAA’s purpose is to provide the best available information to help people through this challenging time, and to raise awareness of dementia issues. Through initiatives such as the Eastbourne Dementia Inclusive Community Charter the EDAA and its partner organisations want to ensure people living with dementia are able to continue to live full lives with the help and support of local care homes like Beechwood Grove. 

Beechwood Grove in Eastbourne, is part of the Oakland Care group of homes. The purpose-built care home offers high standards of residential, nursing, memory and respite care in a homely and comfortable setting.  The home has 60 individual, private en-suite rooms and state-of-the-art facilities including an air-conditioned bistro area, a cinema room, hair salon, day lounges, and landscaped garden areas and terraces with panoramic views for residents to enjoy

For further information about the Eastbourne Dementia Action Alliance and the Eastbourne Dementia Inclusive Community Charter, visit or contact them by email at or by phone on 01323 385285.

Picture from left to right: 

Jenny Eldridge (EDAA Trustee), David Edwards (EDAA Charity Coordinator), Joan Seagrave (Beechwood Grove Resident) and Dean Haffenden (Manager at Beechwood Grove)



Listed below is a selection of recent articles featuring the work of the EDAA.

We would be keen to hear from volunteers interested in taking on a PR role with the EDAA to ensure

key messages are shared in a structured way more widely within Eastbourne and the surrounding areas.

Contact us with details of your knowledge and experience in this field and outline how you think you could help.


We work hard to get our efforts noticed by the media and are so proud when this goal comes to fruition. A well informed community is an empowered one as well, so take a look at some of the latest coverage we’ve received below and help spread the word about all the amazing developments at Eastbourne Dementia Action Alliance.

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February 2021

Sussex Police donate money for Sunflower lanyards

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November 2020

M&S Staff and Customers raise funds for EDAA

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29 May 2021

Sea DEEP and EDAA member Chris Maddocks acknowledged at National Dementia Hero Awards Ceremony.

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17 December 2021

Launch of Eastbourne Dementia Inclusive Community Charter

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28 January 2022

Hart Reade Solicitors nominate EDAA as their Charity of the Year

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17 December, 2021

EDAA launches Eastbourne Dementia Inclusive Community Charter



SL joins as Trustee - Eastbourne Herald.

September 2020

Stephen Lloyd joins the EDAA as Trustee


Eastbourne Voice Charter launch - April

April 2020

Launching the Eastbourne Dementia Inclusive Community Charter​



etc magazine Yana coffee morning - Febru

February 2020

As part of charity of the year activities by Marks and Spencer Eastbourne, Yana and Alex kindly hosted a wonderful coffee and cake morning.

For a copy of the full article, please contact us.


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September 2019

Encouraging support of the EDAA



Eastbourne Herald M and S garden party -

16 August 2019

Marks and Spencer Eastbourne hold garden party for the EDAA at Yana and Alex Askaroff's home


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9 August 2019

Marks and Spencer Eastbourne have chosen the EDAA to be its 2019/2020 Charity of the Year!


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August 2019

Calling for support of the EDAA



Eastbourne Voice M and S - August 2019.P

August 2019

Announcing the Marks and Spencer Eastbourne appointing the EDAA as its charity of the year


Eastbourne Voice Carers Week - July 2019

July 2019

The EDAA announces its support of Carers Week


Eastbourne Voice Dementia Action Week -

June 2019

Supporting the national Dementia Action Week campaign