Listed below is a selection of recent articles featuring the work of the EDAA.

We would be keen to hear from volunteers interested in taking on a PR role with the EDAA to ensure

key messages are shared in a structured way more widely within Eastbourne and the surrounding areas.

Contact us with details of your knowledge and experience in this field and outline how you think you could help.



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29 May 2021



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February 2021

Eastbourne Dementia Action Alliance (EDAA) is supporting the Hidden Disabilities Sunflower scheme. Several organisations in and around Eastbourne, including retailers, are already signed up. Wearing the Hidden Disabilities Sunflower discreetly indicates to people around the wearer including staff, colleagues, and health professionals that they may need additional support, help, or a little more time. Since its launch in 2016, the scheme has been adopted globally by major airports and venues and, in the UK, by many supermarkets, railway and coach stations, leisure facilities, the NHS, a number of police, fire and ambulance services, and an increasing number of small and large businesses and organisations.

The charity is grateful to Sussex Police for a donation of £500 towards purchasing a number of sunflower lanyards for distribution to people living locally with dementia who wish to retain their independence when out and about but who may require a little extra support from retailers and other businesses. EDAA trustees, Stephen Lloyd and Jenny Eldridge, recently thanked Police spokesperson Matt West for this generous contribution at a presentation which had to take place online owing to the lockdown restrictions.

Police spokesperson Matt West commented: “Sussex Police are honoured to be able to put some funding towards this very important Project. People living with dementia come into contact with the Police in many ways so it is helpful to have a means of easily recognising that someone may require extra assistance. In the most serious cases where a person living with dementia has gone missing the wearing of a lanyard could aid the Police to reunite them with their family / relatives / carers much sooner than would otherwise be possible. This funding comes from the Police Property Act Fund, which is open to community groups to apply for to put towards community projects. More information can be found on Sussex Police’s Website.”

Julia Dunkeld, Sales Adviser at M&S Eastbourne, who also attended the online presentation, added: “We are so pleased to be part of the Sunflower scheme and work alongside the EDAA to raise awareness and support of hidden disabilities. This partnership has helped us appreciate some of the difficulties faced by people living with dementia and their families when out shopping. Most recently in store, a member of one of the local dementia peer support groups, Sea DEEP, was experiencing difficulties with our escalator. Now that our colleagues are aware of the scheme, we were able to instantly recognise the sunflower lanyard they were wearing and assist them quickly and quietly. Anyone with a hidden disability can request one of the sunflower lanyards from our Food Information stand in store and be assured that our colleagues are trained to support those customers, should they need it.”

Stephen Lloyd remarked: “The close working relationship with staff from Marks and Spencer, Eastbourne, over the last year has been beneficial in many different ways; we have been amazed at the generosity of customers and staff who have supported our fundraising efforts. With Marks and Spencer being part of the Hidden Disabilities Sunflower scheme, we hope it will encourage other organisations in Eastbourne, especially those who come into contact with the general public, to sign up to the project too so together we can help support everyone in Eastbourne who has a hidden disability. All of us at the EDAA are disappointed that some people, as reported in the media, have been abusing the wearing of the Sunflower lanyard not because they have a hidden disability such as dementia but because they disagree with the government’s requirement that we should all wear a mask when we’re out shopping. Not only is this despicable, it could also have a detrimental effect on those folk who cannot wear a mask because of their disability.”

Organisations who sign up to the Scheme in Eastbourne should contact the EDAA Charity Co-ordinator at hello@eastbournedaa.co.uk so we can ensure they are kept in the loop about any issues relating to people living with dementia who use the sunflower as the charity want to support our residents and give them the confidence to go back onto their local high streets. To find out more about the project, take a look at their website: https://hiddendisabilitiesstore.com/. Equally, if any organisation or business consider they would benefit from having a free Dementia Friends information session for their members or staff, we’ll be happy to get one organised.



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November 2020

As a charity, the Eastbourne Dementia Action Alliance (EDAA) is reliant upon donations and/or fundraising to support its objectives of helping people living with dementia and working in partnership with other organisations on projects aiming to improve the capacity of communities to support people living with dementia. 

The Trustees received a wonderful boost recently when M&S Eastbourne (pictured below), handed over a - socially distanced - cheque to represent the amazing sum of over £9,279.24 raised over the last year with the support of its staff and customers. The monies raised will continue to help provide vital signposting and information services to people living with dementia. 

Julia Dunkeld, Customer Assistant at M&S Eastbourne, said: “We’re extremely proud of our partnership with EDAA and the opportunity to work alongside its group of volunteers. As well as the many fundraising activities we’ve held over the last 12 months, we’re grateful to the EDAA for the sessions they’ve provided to our own teams, so we can better support those in our community living with dementia. We look forward to continuing our partnership with such an important local cause.”

Besides various bagging up sessions to assist customers, there was also an in-store static cycle ride, and Yana and Alex Askaroff kindly opened their home and held coffee and cake fundraising events. Stephen Lloyd commented: “Yana’s cakes and chutneys were delicious; she really should be on Bake Off! We have enjoyed spending time with M&S colleagues who have always made us feel most welcome in store - however busy they have been - and we can’t thank them enough for their support. It’s a shame a few activities had to be cancelled because of Covid-19 but we’ll be talking to them again in future months to see if there’s anything else we can do together to help people living with dementia shopping in Eastbourne to stay independent for as long as possible.” 

During lockdown, the EDAA has been working on a new initiative – the Eastbourne Dementia Inclusive Community Charter - which we hope to launch shortly; it has designed and published a new website (www.eastbournedaa.co.uk); it will be promoting the Hidden Disabilities Sunflower scheme more widely; and it hopes to hold a public event next year in Eastbourne with local dementia services and initiatives invited to showcase their activities for people living with dementia and/or their families, friends, and carers.

For further information about the charity, and/or to request a free half an hour online Dementia Friends information session, either ring 01323 385 285 or email: hello@eastbournedaa.co.uk.



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August 2020

The Eastbourne Dementia Action Alliance (EDAA) is pleased to announce that it has appointed Stephen Lloyd, the former MP for Eastbourne, as its new Trustee. He has been a supporter of the Alliance’s work, seeing first-hand how it supports people with dementia, as well as their families, carers and friends, in the local area.

The EDAA signposts people to appropriate dementia services within Eastbourne and the surrounding area. It also develops new community initiatives to extend its reach and raise awareness of the issue locally. 

Speaking about his new role as Trustee of the EDAA, Stephen Lloyd, said: ‘I am looking forward to working alongside the experienced and dedicated team at the EDAA. Dementia is an issue which affects so many people and its first impact can be utterly devastating, not least because people often don’t know what to do or where to turn to. The EDAA has an important role to play locally to guide people with dementia and their families in the right direction. It is a vital service for our community.’

Ian Cottrell, Secretary of the EDAA, said: “We are delighted Stephen has agreed to work alongside us and are especially fortunate as we recognise the huge demands upon his time, even if he is no longer our local MP. Stephen is joining us at an exciting time as the EDAA is looking to secure funding to offer more online services to people living with dementia, as well as their families, friends, and carers. This is especially important considering the future impact of Covid-19 on our community, as there are already too many people in our area who are socially and digitally excluded.’



Latest Stories

We work hard to get our efforts noticed by the media and are so proud when this goal comes to fruition. A well informed community is an empowered one as well, so take a look at some of the latest coverage we’ve received below and help spread the word about all the amazing developments at Eastbourne Dementia Action Alliance.


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February 2021

Sussex Police donate money for Sunflower lanyards


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November 2020

M&S Staff and Customers raise funds for EDAA



SL joins as Trustee - Eastbourne Herald.

September 2020

Stephen Lloyd joins the EDAA as Trustee


Eastbourne Voice Charter launch - April

April 2020

Launching the Eastbourne Dementia Inclusive Community Charter​



etc magazine Yana coffee morning - Febru

February 2020

As part of charity of the year activities by Marks and Spencer Eastbourne, Yana and Alex kindly hosted a wonderful coffee and cake morning.

For a copy of the full article, please contact us.


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September 2019

Encouraging support of the EDAA



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16 August 2019

Marks and Spencer Eastbourne hold garden party for the EDAA at Yana and Alex Askaroff's home


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9 August 2019

Marks and Spencer Eastbourne have chosen the EDAA to be its 2019/2020 Charity of the Year!


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August 2019

Calling for support of the EDAA



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August 2019

Announcing the Marks and Spencer Eastbourne appointing the EDAA as its charity of the year


Eastbourne Voice Carers Week - July 2019

July 2019

The EDAA announces its support of Carers Week


Eastbourne Voice Dementia Action Week -

June 2019

Supporting the national Dementia Action Week campaign